How Innovation in packaging changed the whole lip balm industry
If you’re reading this article, I’m pretty sure you have a lip balm in your bag, in your car, on your nightstand (or maybe in all three places at the same time). I carry three different lip balms for my bag, car, and nightstand because I suffer from chapped lips. I must have a lip balm around me all the time. Now maybe you don’t have a severe case of chapped/cracked lips like me, still, a lot of us carry lip balms with us all the time. Why is it so? I never fully understood why lip balms were so crucial for the fabric of humanity (I’m exaggerating obviously). Recently I realized using lip balms is more of a social construct (just like the use of all other cosmetic products) than an actual need or necessity. People are unwilling to accept others in their natural form; the natural form that is flawed isn’t perfect and may have chapped lips. The point of writing this article is not to rant about unrealistic (hypocrite) standards set by society but to talk about our infatuation with ...