How Innovation in packaging changed the whole lip balm industry

 

If you’re reading this article, I’m pretty sure you have a lip balm in your bag, in your car, on your nightstand (or maybe in all three places at the same time). I carry three different lip balms for my bag, car, and nightstand because I suffer from chapped lips. I must have a lip balm around me all the time. Now maybe you don’t have a severe case of chapped/cracked lips like me, still, a lot of us carry lip balms with us all the time.

Why is it so? I never fully understood why lip balms were so crucial for the fabric of humanity (I’m exaggerating obviously). Recently I realized using lip balms is more of a social construct (just like the use of all other cosmetic products) than an actual need or necessity.

People are unwilling to accept others in their natural form; the natural form that is flawed isn’t perfect and may have chapped lips.

The point of writing this article is not to rant about unrealistic (hypocrite) standards set by society but to talk about our infatuation with lip balms. In the swamping market of cosmetics, lip balms have made a comeback with innovation in its packaging. From Kim Kardashian to Miley Cyrus, many celebrities have been seen using lip balms in public.

Innovation in Lip Balm packaging:

There was a time when lip balms came in plain, boring lipstick shaped containers. Then came lip balms with colorful graphics and designs (baby lips by Maybelline). These new funky lip balms did well in the market but the success was short-lived.

Everyone was bored with the same old lip balm stick and consumers were switching to more higher-end hybrid products i.e. La Mers voluminous lip balm with color tint. Then came EOS in the lip balm market and revolutionized the product forever.

The new custom lip balm packaging boxes, a colorful container with a rolling sphere; everything about this new look of lip balm was so appealing. You just have to glide the sphere over your lips to apply the lip balm.

Catchy flavor names, colorful containers, and custom lip balm packaging boxes giving complete information about all-natural ingredients, all these factors make EOS lip balms an impossible to ignore the product.

Conclusion:

This example signifies one thing, to be successful and maintain a distinctive position in the market, lip balm brands must come up with innovative and smart packaging solutions.

If you need pioneering, attractive smart packaging solutions for your lip balm products, then Cosmetic Boxes Packaging can offer you the best wholesale deals for lip balm packaging boxes.